Fresh off of the GameStop controversy that rattled investors, and Robinhood’s image, we created an integrated campaign that aimed to rebuild trust and further their mission to “democratize finance for all.” Counting down to a summer 2021 IPO while still gripped by the COVID-19 pandemic, we brought the real stories of five Robinhood investors to the forefront. Capturing both video and stills in five cities, provocative creative lived across primetime TV, online video, OOH takeovers, social and radio. The result was a campaign empowering people across the US to take financial control into their own hands with a clear rally cry: We Are All Investors.
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