2020. FIFA Women's Football
While gaining in popularity globally, women’s football still trails the men’s in outright viewership. FIFA wanted to level the playing field, draw fans, and promote the women's competition with an empowering social campaign. We used International Women's Day as a timely kick-off to highlight the athleticism of—and passion for—the women's game. With a powerful film and fit-for-format assets across Facebook and Instagram, we helped FIFA champion the growth of women’s football. The campaign was a win, making football feel like a supranational culture that finds unity across pitches and genders, spurring an attitude change around the globe.
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