2019. P&G
We created a VR experience to immerse a broader audience in the science behind OLAY skincare — taking brand ambassadors on an interactive journey to the cellular level of the skin. Featuring a one-of-a-kind visual style inspired by actual microscope data, users are welcomed to a gamified experience. Using the VR controllers, they’re challenged to create their own treatments for common skin issues — building on OLAY’s insights and formulas in pursuit of the best result. Educating people on the science of good skincare, the experience convinces users of OLAY’s product effectiveness first hand.
在T站说说你的看法～