2020. Braun
With this campaign, we took the opportunity to tell a story at the heart of Braun’s design legacy—a story of craftsmanship. Rather than fixating purely on the products, we turned the lens towards the people, passion and process behind a masterpiece like Braun’s Series 9 shaver. The result: an interactive film website consisting of three chapters, allowing users to discover the craft behind the product—a company first, and a surefire way to bolster Braun’s design credentials. A partnership with HighSnobiety helped put the word out in fashion and popular culture, helping reestablish the brand as a player in contemporary design.
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