Not many times we get to have the freedom to express our vision in an institutional campaign, and this is one of them. Thanks to the team in Acento that let us play and beyond with this one. Also we had a blast animating smoke. Enjoy!
Credits
Directed by BRUT
Produced by BRUT & 1stAveMachine
Creative Director: Martin Allais
Client: California Department of Health/California Tobacco Control Program
Agency: Acento Advertising
Executive Creative Director: Vicent Llopis
Group Creative Director: Salomon Resler
Associate Creative Director: MJ Lazcano
Sr. Art Director: Francisco Stohr
EP: Gustavo Garcia
Producer: Brian Reyes
Strategy & insights: Angelica Garcia
EP: Sam Penfield
Executive producers: Peter Repplier, Nick Litwinko, Michaela McKee
BRUT:
EP: Maud Beckers
Producer: Sara Camacho
Lead compositor: John Harrison
Art direction & illustration: Jor Ros, Richard Ubach
Type design: Ales Santos
Animation: Angus Pepper, Fernando Abaca, Bujor Stefanescu, Javi Vaquero, Ellis Chan
Clean-up: Marga Lopez, Margarita Rojas, Eva Puyuelo, Libardo Bohorquez Gutierrez, Macarena Ortega
Comp & 3D: Hugo Morais