With over 30,000 injured and 3,500 dead on Ukrainian roads every year, it’s on the way to becoming a national problem. Hundreds of people could have been saved if they just used seatbelts. But Ukrainians hate to buckle up.
There is one thing lots of Ukrainians hate even more: shanson. A genre of songs praising the criminal lifestyle, popular among taxi drivers. The last thing one wants to hear when ordering a ride. So Bolt performed an experiment, using that observation, to make passengers fasten their seatbelts.
сredits
Bolt
Regional Marketing Manager CIS — Serhii Kostia
Local Marketing Manager — Anna Mizina
BBDO Ukraine
Executive Creative Director — Anze Jereb
Creative Director — Denis Keleberdenko
Creative Group Head — Dima Kishka
Art Director — Oleh Prystupa
Art Director — Pavlo Melnyk-Krysachenko
Motion Designer — Igor Atamanchuk
Senior Graphic Designer — Stanislav Nizamov
Graphic Designer — Arsenii Artemiev
Graphic Designer — Anastasiia Zhytnyk
Client Service Director — Irina Danilevskaya
Account Director — Halyna Sokulska
Producer — Alexsandra Guliai
Technical support: Car service station “Kulibin-auto"
DGTL RLGN
Сameras — Vitalii Molchanov
Producer — Iuliia Kozinskaia
Assistant Producers — Mariana Fedchuk, Zhenia Oleinik, Sasha Galchuk
Denis Savenkov
Propeller Studios, Baker Street Sound Studio
Composer — Stas Galushka
Vocals — Andrii Sereda, Tania Pirozhok