Shibuya Scramble Square

About the Work
WOW was in charge of producing environmental images that is broadcast year-round at a large outdoor venue (approx. 623.2 ㎡ on the north side and about 156.2 ㎡ on the east side), installed in Shibuya’s Scramble Square.
Images were created using the symbols of “accumulation, fusion and transmission” in which the charm of the various towns is absorbed into a tree. As they rise, they concretely express the attractiveness of the changes created by the throngs of people, buildings, and city lights. In addition to spring, summer, autumn and winter, we also produced videos for Halloween and the Christmas season.
作品について
渋谷スクランブルスクエアに設置されている大型屋外ビジョン（北面約623.2㎡、東面約156.2㎡）にて、通年放送される環境映像の制作をWOWが担当。
さまざまな街の魅力を樹木のように吸い上げ、「集積・融合・発信」をシンボルに映像を制作。上昇しながら交わっていく人や建物、街の光など、そこから生じる変化の魅力を具象的に表現している。春夏秋冬のほか、ハロウィンやクリスマスシーズン用の映像も制作した。
Credits
Project Produce：Tokyu Agency Inc.
Director：Takayuki Irie
Project Manager：Nana Furuya
Visual Creation：WOW
Director：Takuma Nakazi
Conceptor / Creative Director：Yuki Tazaki
Designer：Daisuke Moriwaki, Shota Oga, Takafumi Matsunaga, Haruka Kanno, Mayu Kobayashi
Producer：Shinichi Saeki