Their new hands-free feature, called ActiveGlide, is pretty tech-forward for a brand looking to appeal to younger buyers. But it also supported the overall feeling you get of driving this vehicle, under the “Power of Sanctuary” tagline we’ve been using for a couple years now. Director Daniel Askill has masterfully brought an ethereal landscape to life, creating an environment that feels much like the moon’s surface. (and stuff about the moon seems to be everywhere these days, doesn’t it??)
You’ll also notice the importance of music on this piece. We found electropop artist Ruelle to cover the Police’s classic “Walking on the Moon” to further convey this visceral feeling you get on an evening roadtrip, especially in Lincoln’s new Navigator. Lincoln is all about the smooth, quiet, spacious journey, and it’s so important in luxury marketing to capture that feeling, rather than simply tell people what they’ll experience.
Film advertisement created by Hudson Rouge, United States for Lincoln, within the category: Automotive.
Credits
Advertising Agency: Hudson Rouge
Chief Creative Officer: Jon Pearce
Creative Director: Brett Minieri
Creative Director: Luke Partridge
Head of Integrated Production: Mary Ellen Verrusio
Executive Producer: John Cline
Business Manager: Ron Kirkman
Senior Talent Manager: Angela Martin
Chief Executive Officer: Paul Venn
President: Michael Stefanski
Chief Strategy Officer: Oliver Gibson
Channel Strategist: Karen Geier
Group Account Director: Tamara Taylor
Production Company: Serial Pictures
Director: Daniel Askill
Executive Producer: Sara Geco
Producer: Stine Mosen
Director of Photography: Natasha Braier
Editorial Company: Cosmo Street
Editor: Mark Potter
Producer: Anne Lai
Color Grade Company: MPC
Color Grade Artist: Mark Gethin
VFX Finishing Company: MPC
VFX Lead: Chris Bernier
Executive Producer: Camila Di Biaggi
Producer: Colleen Valentino
Music/ Original: “Walking on the Moon” Written by Sting
Music Company: Mas Music, Sony Music Licensing
Creative Director/EP: James Alvich, Gabe McDonough
Producer: Caitlin Russell
Re-recording Artist: Ruelle
Audio Finishing: Heard City NY
Post Engineer/Mixer: Mike Vitacco
Producer: Liana Rosenberg
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