Froneri treats ice cream lovers to a taste of the Extrême, with a global campaign that takes a tame pillow fight to a whole new level
Droga5 London has launched a new global campaign to launch Froneri’s new Cookie Cone Extrême, ushering in a new direction for the iconic French ice cream brand where everything is taken to the Extrême.
The campaign centres on a TV and online ad, “An Extrême Night In”, where we see a cliched pillow fight quickly escalate as our two heroes begin a dramatic chase that spills out into the city.
Film advertisement created by Droga5, United Kingdom for Froneri, within the categories: Confectionery, Snacks, Food.
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