Sainsbury's wanted to sponsor the Great British Bake Off – the greatest baking show in the world – with soups, pasta, cod and steaks. So naturally we turned some of them into cake. There's plenty more cakes to come in September when the big show returns.
Directed: Joseph Mann
Production company: Blink
Sound: 750
Post House: Electric Theatre Company
Agency Producer: Tom Dean
Creative Overlords: Juan Sevilla & Joe De Souza
Creatives: Brendan Madden & Spencer Llewellyn
Role: Creatives / Creative Directors with Philippa Beaumont
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