Collaborating with Swiss company On Running, we have created a series of films showcasing the recent upgrades to their classic shoe – The Cloud.
‘Built Different’ showcases four key aspects of the new Cloud 5 shoe; a 92% recycled materials upper mesh, a speed lacing system, a wider fit for better comfort and more ankle durability.
The results are four beautifully designed films that celebrate the brands craft, comfort and engineered detail.
Client - On Running
Designed, directed & produced - FutureDeluxe
Audio - Zelig Sound
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