The theme “2020” was chosen for the awards ceremony to symbolize the many abrupt impacts and challenges caused by the pandemic, which has brought our previously rapid global development to a halt, allowing people to take a step back, reflect on the meaning of life, and explore a future trajectory that embraces more sustainable development.
In the promotional video for this year’s ceremony, jury members were invited to talk about the pandemic’s impact on everyday life and how to use creative design to respond to challenges in a post-pandemic age, among other topics.
The visual uses a creative mix of live streaming, social media, and memes with virtual conferencing and Google Maps as a narrative technique to take a humorous look at the ways in which modern people connect through technology, and is sure to bring a knowing smile to the faces of viewers.
The video even contains recordings of this year’s overseas jury members, who were interviewed via video conferencing, in a reflection of the pandemic-induced “new normal” of human interaction.
2020 is coming to an end.
Are you ready for a new beginning?
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Client：台灣設計研究院 TDRI(Taiwan Design Research Institute)
Creative Director：劉耕名Keng-Ming Liu
Executive Director：江晉源Jimmy Chiang
Account Manager：彭乃芸Naiyun Peng
Art Director：莊仲凱Kyle Jhuang
Copy Director：黃心怡 Vicki Huang
Producer：賴怡鈞Linda Lai
Ideation：莊仲凱Kyle Jhuang / 鄭楷Kai Cheng / 江晉源Jimmy Chiang / 高慶和Ching-Ho Kao
Storyboard：莊仲凱Kyle Jhuang / 江晉源Jimmy Chiang
Design：莊仲凱Kyle Jhuang
Editing：莊仲凱Kyle Jhuang / 江晉源Jimmy Chiang
Animation：莊仲凱Kyle Jhuang
Music & Sound Design：韓承燁Cheng-Yeh Han
Audio Mixing：傳翼錄音製作有限公司Pixelfly Digital Sound
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Filming Crew
Director：江晉源Jimmy Chiang
Producer：賴怡鈞Linda Lai / 劉妤暄 Tammy Liu
Director of Photography：劉書銓Shane Liu / 高慶和Ching-Ho Kao
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Assistant Camera：池品傑 黃孝強 陳宇軒
Boom Operator：林雨辰
Interpreter：湯家琪Jenny Tang
Interview Host：張又文Mimi Chang / 陳玟蕙Fannie Chen / 鄭楷Kai Cheng
Interviewee：蔡慧貞Jennifer Tsai / 王千睿Manfred Wang / 聶永真Aaron Nieh / 黃聲遠Sheng-Yuan Huang / 胡佑宗Hugh Hu / 黃家賢Andrew Huang / Gerald Mark Soto / 楊國勝Nathan Yong
Marco Casagrande / 淦克萍Gan Ke Ping / 馮宇Yu Feng
何庭安Ting-An Ho / Sonja Schiefer / Eisuke Tachikawa