GATORADE | 'The Moment Possibilities Are Born'
This film, made in collaboration with TBWA/Chiat Day and the first under new Gatorade CMO Kalen Thornton, is the 'Fuel Tomorrow' campaign anthem film, Gatorade's new ambitious eight-figure initiative aimed at supporting disadvantaged youth athletes in gaining equal access to sports. The platform will also provide resources for sports facilities, equipment, and transportation, while also training coaches on how to be champions of diversity, equity, and inclusion. It is an important campaign and the first of its kind ever from Gatorade.
I was tasked with directing a crew of 200+ production members and over 50+ post-production team members. The client campaign film features NBA and WNBA stars Damian Lillard, Candace Parker, and music by Kanye West. It has generated a wave of positive feedback and millions of organic views for Gatorade on Youtube, Twitter, and Instagram.
The film debuted at halftime during the 2022 NBA All-Star Game. It continues to be nationally broadcast across all NBA games.
PRESS
AD AGE: adage.com/article/marketing-news-strategy/gatorade-debuting-first-big-marketing-push-under-cmo-kalen-thornton/2400646
AD WEEK: adweek.com/brand-marketing/gatorade-wants-to-fuel-the-future-by-giving-kids-better-access-to-sports-programs/
SHOTS: shots.net/news/view/fuel-tomorrow-with-gatorade
THE SOURCE: thesource.com/2022/02/17/gatorade-announces-fuel-tomorrow-initiative-to-help-millions-benefit-from-playing-sports/
THE DRUM: thedrum.com/news/2022/02/16/gatorade-aims-fuel-tomorrow-and-make-sports-more-accessible-all
ESSENCE: essence.com/news/gatorade-equity-initiative-black-athletes/
ATHLETES 
@colinsahlman @kkatiegomezz @sophinathediva @taytumastafford @lucasvazquez2008 @lwhdior @karsonjamessss @notoriousbvt , @madisonbholden, Atticus Enriquez & Santiago Garcia
FEATURING
'The Game of Life' by @williamkinghollis 
CREDITS
Director: @wes_walker_
DP: @maxgoldmandp 
Prod. Designer: @brandonmendez
Producer: @elyciphus
Prod. Supervisor: @drawpictures
Prod. Assist. Supervisor @_meeshel_
1st AD: @leeblaine
Gaffer: @warrenpurfoy
ACLT: Markus Fields
Key Grip: Tim Carr 
BB Grip: Hiro Kakuhari
Dolly: Jason Tomlins
Camera Op / ‘Trinity’ Steadicam : @fletcha
1st AC: @ethansmcdonald
DIT: Jessie Tyler 
Drone: @lightcraft.tv / @davestyle9 @bwulf axial_tilt_ @cote_cam
Casting: Dan Cowan @broad_cast.tv
Stylist: @karmendann 
MakeUp: @margauxlynlancaster 
Hair & Assist: @kendalshannon , @tuatara101
Art Direction:  @chadmander64
Set Dec:  @christopherjbeltran
Art Coord:  @pintard
Prop Master: Matt Meyers & Brad Dorsey
SPFX: Kevin Charges
Sports Choreographer: @visionary38
Stunts: Paul Lacorava, Deville Nunes, Pat Romano @romano_stunts
Storyboards: @marcvenafilmart
Photography: @niravphotography
Script Supervisor: Kristy Kelly
VTR: Ken Perkins
Sound: Monty Buckles
Locations: Jeff McSpadden
POST PRODUCTION
Editor: Tobias Suhm @thedeneditorial
Editorial Producer: Kortney Rubottom @kortlafan @thedeneditorial
VFX: Patrick Murphy @pariah_creative
VFX HOP: Michael Steinmann  @pariah_creative
Colorist: @josephbicknell @company_3
Color Producers: Katie Andrews & Cassidy Conway @company_3
Composer & Mixer: Luke Atencio 
Sound Design: @viva_rommel @beaconstreetstudios
Sound Design Producer: Kate Vadnais @beaconstreetstudios
PRODUCTION
Client: @gatorade
CMO: Kalen Thornton
Marketing: Sydney Melville
Agency: @tbwachiatla
Sr. Producer: @dannynouri
ECD: Caleb Jensen
GCD: Mark Peters
Dir of Content: Guia Iacomin
Creative: Claire Zimmerman
Creative: Adam Koppel
Prod. Company: @toolofna
Managing Director: @nancyhac
Senior EP: @lingerginger
HOP: @alitt208
Reps: @shortlistmgmt @collective_mgmt @instahustles
@iconictalentagency 
& much love to many more crew who blessed this w/ their talent �