The first expression of the partnership will offer a modernist vision of running culture, one exploring new technologies, possibilities and aesthetics.
“Running creates the intersection of freedom, motion and meditation . . . of humanity and na-ture” offers Soulland co-founder and creative director, Silas Adler. “Because of this, the Soul-land team was so excited that runners’ culture would be the focus of our first project with Li-Ning. Our working together so far has allowed us to explore new design capabilities and forms, making the partnership all the more exciting and dynamic. Simply put, we can’t wait to share more of what we have planned!”
Mr. Hong Yuru, Chief Product and Marketing Officer of Li-Ning concurs. “True to the spirit of teamwork in sport, we at Li-Ning recognise the power of collaboration and the creative ex-change of ideas it brings to the surface. In Soulland, we have found a like-minded partner, one who unites a modern aesthetic with a thoughtful respect for tradition and artisanship.”
The first output from Li-Ning | Soulland is expected to launch in the Fall of 2020.
Additional details and specifics will be forthcoming.
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