In 2021, Google teamed up with BLOCK & TACKLE to bring their Search On livestream event to life. Working closely with the Google Creative team, B&T helped establish a motion identity rooted in the idea that questions lead to more questions. Through the lens of curiosity, we explored a humanistic interpretation of Google’s methodical methods, and developed a dynamic approach that illustrates the idea that more information can always be found by digging deeper.
DIRECTED BY BLOCK & TACKLE
Creative Directors - Adam Gault, Ted Kotsaftis
Producer - Dorian Carli-Jones
Project Lead - Mike Russo
Design - Mike Russo, Alphonse Swinehart, Norah Stone
Design/Animation - Mike Russo, Alex Winakor, David Jouppi, Dylan Goodsell, Saurabh Shriwas
GOOGLE
Creative Lead - Claudia Chagüi
Creative Director - Daniel Chandler
Art Director - Kittaya Treseangrat
Content Producer, E+E - Markie Cohen
Senior Event Manager, E+E - Betsy Fox
Producer - Chris Hsu
Executive Producer - Salam Darwaza