FX Networks partnered with BLOCK & TACKLE to help promote The New York Times Presents, a series of documentaries featuring the unparalleled journalism and insight of The Times.
Working closely with the network and building off the established visual identity of The Times, we created launch promos that feature the incredible photojournalism of the series in an unforgettable way. We developed a motion language for the on-air campaign that sets up an emotional rhythm for each story, and built toolkits that allow for the streamlined execution of new episodic IDs.
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BLOCK & TACKLE
Directed by Block & Tackle
Creative Directors: Adam Gault and Ted Kotsaftis
Producer: Dorian Carli-Jones
Design: Adam Gault, Gung-Kai Koo
Animation: Adam Gault, Gung-Kai Koo
FX NETWORKS
Stephanie Gibbons - President, Creative, Strategy & Digital, Multi-Platform Marketing
Steve Viola - SVP, Design and Visual Effects
Ethan Adelman - SVP, Content and Editorial
Tom Cropper - VP, Content & Editorial
Amie Nguyen - VP, Motion Design
Andre Carbonari - Creative Director, Broadcast Design
Rick Hassan - Producer, Broadcast Design
Dara Barton - VP, Design and Visual Effects
Michael Perez - Director, Production, Motion Design