Over the past few years we've worked closely with the team at FX to rebrand their movie network into something distinct. They wanted the package for FXM to seamlessly evoke a feeling of nostalgia, the fleeting memories of your favorite films, and the vastness of the network's library. Along with standalone network IDs, we built a streamlined series of After Effects toolkits that allow for granular customization of each film promotion.
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Directed and Produced by Block & Tackle
Creative Directors: Adam Gault and Ted Kotsaftis
Executive Producer: Michael Neithardt
Producers: Anna deCastro, Megan Anderson
Design: James Bartley, Felipe Carvalho, Cyrus Cumming, Adam Gault, Timothy Haldeen, Benjamin Hill, David Hobizal, William Huang, Ted Kotsaftis, Gordon Waltho, Adam Wentworth
Animation: James Bartley, Cyrus Cumming, Adam Gault, David Hobizal, William Huang, Ted Kotsaftis

Client: FX Networks
SVP, Broadcast Design: Steve Viola
VP, Broadcast Design: Amie Nguyen
Director Production: Dara Barton