To front the Linea Rossa Fall/Winter 2021 ski campaign, #Prada turns to those who reflect this ongoing heritage of excellence - pioneers and champions, free-thinkers who push themselves beyond. For the second time Gus Kenworthy features in a #PradaLineaRossa campaign joined by another leading global figure in winter sports - the American snowboarder Julia Marino.
Captured in still images and a filmic short directed by Matt Pain, Kenworthy and Marino engage in a fierce battle across the slopes, a race between skier and snowboarder on their shared winter terrain. Their competition, however, harks back to the original root of that word - competere, ‘to strive for.’ Not a rivalry, but a sparring match, an urging of one another to push further and achieve. The ethos of champions, the attainment of excellence synonymous with Linea Rossa - a line to cross, to conqueror.

#PradaLineaRossaSki #PradaFW21

Discover more: https://tinyurl.com/4hcvxfxw

Credits
Director: Matt Pain
Talent: Gus Kenworthy, Julia Marino