Aussies love summer but never more so than after two years of being cooped up, inside and alone. So as the home of drinks over summer, BWS decided to do something a little different this silly season and invite its consumers to have some fun with its brand. Introducing the Big Wonderful Summer, a cheeky new brand campaign, developed by M&C Saatchi, that plays with the BWS initials, in celebration of the little moments which make an Aussie summer iconic.
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