Midnight Sherpa partnered with Zoar to create installation content for Audi’s International Motor Show IAA. The animation and physical cars were synchronized across all screens to work in unison during the show. With resolution parameters set at 12k, photo-real CG renders of the fleet were animated to interact with the automobiles mounted on each screen. The result was a seamless merging of the physical with the digital.
See the case study here:
midnightsherpa.com/projects/audi/
Client
Audi
Agency
Zoar
Design, Animation, & Direction
Midnight Sherpa
Team
Miguel Lee (CD)
John Kim (CD/CG Lead)
Christopher Ahn (EP)
Kina Choi (AD)
David Park
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