Campaign for Michelob Ultra from GUT to generate palpable opportunity and equality in women's sports through social content interaction. Following the release of the campaign, Michelob Ultra announced its mission to raise 100M in funds towards women's equality in sport.
PRESS: Adage, Forbes, Clio, Hypebeast.
Director: Elena Parasco
DP: Jon Chema
AD: Jabu Brown
EP: Loveboat, Rachel Curl, Jeff Baron
Producer: Natalie Jacobson, Condra Magee
Client: @michelobultra
Agency: GUT
Ariel Abramovici, Lauren Cooper, Cara Johnson, Bruno Acanfora, Andy Tamayo
Production Designer: Shauna Wilcox
Wardrobe Stylist: Jilene Coggins
Hair: Lisa Pope
Edit: Kamila Daurenova, Hannah Namnoum
Color: Carlos Flores, Forager
Music: BDS
Featuring the incredible talent:
Nneka Ogwumike, Cece Telfer, Andraya Carter
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