Here’s a bright and flowery campaign coming straight from South Africa’s spring season to lift our spirits during the darkest time of year. With VFX and colour grade by the Glassworks team, this ad from Comfort visually transmits the “Burst of Endless Fragrance” that gives name to the campaign.
Working hand in hand with Ogilvy’s creatives and director Gregory Ohrel, our VFX team gave shape and colour to the product’s fragrance. A blue mist, achieved via 3D simulation, exudes from the heroine’s dress as she glides through the city. The film was shot in Lisbon and grading its bright, optimistic colours was a beautiful task for our in-house colourist Dani Granado.
AGENCY
Ogilvy UK
DIRECTOR
Gregory Ohrel
PRODUCTION CO
Playground Portugal
DOP
Duarte Domingos
GLASSWORKS
On Set VFX Supervisor: Marco Rossi
3D Artists: Alba Ribera, Pol Soler, Alba López, Javi Verdugo, Igor Gouziev
2D Artists: Albert Garcia, Edu Sanjosé, David Gómez
Colourist: Dani Granado
Producer: Xavier Gonzàlez
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