“The Biggest Fan” is a Lidong-themed microfilm released by Ping An of China to promote 平安财富金瑞2021 with the product philosophy of “protecting every step you take”. Just like the father who looks after his daughter while she’s chasing her dream in "The Biggest Fan", Ping An of China is always there for us at the defining moments of our lives.
At the end, “The Biggest Fan” has exposed to Weibo and other social media platforms’ users more than 60 million times , and was recommended by leading media intelligence such as Digitaling, SocialBeta, etc.
2021
金狮国际广告影片奖
最佳策略
铜奖
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