2019年，小米手环出货量居世界第一。可各大品牌也逐渐推出智能穿戴产品，市场竞争愈发激烈，如何通过创意视频打响小米手环新品的全面强大，呈现出产品特色？

功能全面的小米手环，可以让用户全面强大。这种强大，用贴合年轻人的话来表达，就是“我可以！”这也是用户对自我强大的肯定，也适用各类场合，适合社交媒体传播和用户二次创作。

视频从生活、工作场景出发，抓住“我可以”的瞬间。每个痛点，小米手环都能给出对应的解决方案。不同角色，覆盖广泛的年龄层次，打动不同身份的消费者。整体视频轻巧、节奏明快，快速剪切，场景转化，高效展示小米手环的全面强大功能，和极高场景适配力。根据创意自主制作的原创主题曲，完美配合视频节奏。原创英文歌词，配合画面，进一步诠释“全面强大”的品牌理念和“我可以”的概念。
In 2019, the shipment volume of Mi Band ranked first in the world. However, major brands are gradually launching smart wearable products, resulting in that the market competition is becoming more and more fierce. How to use creative videos to start the new Mi Band 's comprehensive power and present product characteristics?The full-featured Mi Band can make users comprehensive and powerful. This kind of power, expressed in words that fit young people, is " Yes, I Can", which is also a user's affirmation of a strong self. In addition, it is also suitable for all kinds of occasions, suitable for social media communication and user secondary creation.The video starts from life and work scenes and captures the moment of " Yes, I Can ". For each pain point, the Mi Band can give a corresponding solution. Different roles, covering a wide range of age levels, impress consumers of different identities.The overall video is light, fast-paced, fast cutting, scene conversion, and efficient display of the comprehensive and powerful functions of the Mi Band, as well as the extremely high scene adaptability.According to the original theme song produced independently by creativity, it perfectly matches the rhythm of the video. Original English lyrics, combined with the pictures, further interpret the brand concept of "Comprehensive and Powerful" and the concept of “Yes，I Can”.