创意说明
Idea description
挑战：
近年来，随着中国崛起，美国发动的贸易战逐步升级，正建起一道无形之墙，不断加码对中国企业的封锁与围堵，在国内外引起很大的影响和讨论。
2020年，恰逢深圳经济特区建立40周年，在致敬之外，如何让人们更加坚定地扩大开放的步伐，并且在经济低迷的全球背景下提振信心？这个巨大并具有时代使命的责任，驱动着南方电网深圳供电局和胜加团队去做一支没有先例的广告作品。
Challenge:
In recent years, with the rise of China, the trade war launched by the United States has gradually escalated. It is building an invisible wall and constantly increasing the blockade and containment of Chinese enterprises, which has aroused great influence and discussion at home and abroad.
In addition to paying tribute to the 40th anniversary of the Establishment of shenzhen Special Economic Zone in 2020, how can people be more determined to expand the pace of opening up and boost confidence in the context of a sluggish global economy? This huge responsibility with the mission of The Times drives The Shenzhen Power Supply Bureau of China Southern Power Grid and the Shengjia team to make an unprecedented advertising work.
Insight:
Shenzhen is a window of China's reform and opening up, and among the thousands of Windows in this city, there are thousands of struggling figures. For 40 years, the Shenzhen Power Supply Bureau has been pumping out electricity, lighting up the Windows and empowering everyone's dreams. The light from the window spreads from Shenzhen to the wider and boundless areas, making people all over the world benefit from the opening.
执行：
我们把40年来深圳乃至中国崛起腾飞的波澜壮阔，呈现在一个又一个窗口里，汇成一支《窗口宣言》。每个镜头里，每个点亮窗口的人，都是中国改革开放、中国人奋进不息的缩影。配合铿锵有力的宣言，还呈现出中美关系、中企出海、深圳地标雕塑、旗帜、疫情等意象和话题，在不平凡的2020，献给中国一支有能量、敢担当的广告。
Perform:
We have presented the spectacular rise of Shenzhen and Even China in the past 40 years in one window after another, forming a 《window Declaration》. Every lens, every person lighting the window, is China's reform and opening up, the Chinese people forge ahead in miniature. In conjunction with the forceful declaration, images and topics such as China-Us relations, Chinese enterprises going to sea, landmark sculptures in Shenzhen, flags and the epidemic are also presented. In the extraordinary year of 2020, it is a powerful and courageous advertisement for China.
效果：
广告影片获得人民网、团中央等央媒的推荐和好评，迅速刷屏头条话题。各地方媒体和微博大V也纷纷自发传播，让南方电网《窗口宣言》迅速破圈，获得全国影响力，深圳的窗口形象和开放格局还在当代年轻人心中形成新的认知。
Effect:
The advertisement film was recommended and praised by the central media such as People's Daily online and the communist youth league, and quickly became the top topic of refresh. Local media and Microblog boda V also spread spontaneously, which made the 《window Declaration》 of China Southern Power Grid quickly break through the circle and gain national influence. The window image and opening pattern of Shenzhen still form a new cognition in the minds of contemporary young people.
2021
金狮国际广告影片奖
最佳文案
银奖
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