Ariel Costa delivers an untypical spot for 1792 Bourbon that seamlessly delivers on their "Untypical" tagline. With his signature mixed-media-collage style, Ariel takes realistic elements and distorts them into a surreal world that flips the script on what a traditional whiskey spot can be. Say goodbye to gravelly-voiced, whiskey-in-the-woods, campfire provincialism. And hello to cosmopolitan collage, stylized storytelling, and a jazz-fueled journey into the "Untypical."
CREDITS
Director Ariel Costa
Client Sazerac Bourbons
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Marty Geren
Production Supervisor Dez Stavracos
Producer Justine Webster
Editor Sam Stulin
Pre Production
Storyboard Ariel Costa
Character Designer Ariel Costa
Environment Designer Hugo Leick, Gabriel Silveira, Hannah Kim
CG
CG Generalist Rodrigo Lescano
2D
Lead Animator Ariel Costa
Animator Mark Davis, Amalia Lage, Cristian Morales, Manu Correa Soto
Compositor Ariel Costa
Agency
Chief Creative Officer Dave Damman
SVP Executive Creative Directors Jonatan Maldonado, Aron Cleary
Art Director Ryan Bailey
Executive Producer Danielle Keenan
Associate Director of Strategy Adam Panetta
Brand Director Roger Angel