Pink Ribbon - A Bracelet with a Story

We are proud to have worked on Pink Ribbon's latest campaign, helping them spread awareness about women with breast cancer. We closely worked together with our audio studio THNDR and agency The Odd Shop, creating this 360 campaign to promote sales of the Pink Ribbon bracelet to raise money for breast cancer research.
In this commercial we visualise how the Pink Ribbon bracelet connects and supports women. Showing portraits of those who suffer or have suffered from this disease, built up out of one single connecting thread. This thread eventually forms the Pink Ribbon bracelet.
Credits
Client: Pink Ribbon - Lonneke Fooke & Indira Balgobind
Agency: The Odd Shop
Direction, Design & Animation: Woodwork Amsterdam
Creative Director: Marvin Koppejan
Creative Producer: Nina Fabel
Illustration: Saverio Wielkens
Animation: Ernst Noort
Music: THNDR Studio