For 2020, we were asked to develop a motion tool kit for the refresh of the Creators Club. The global membership program for adidas. The original brief: Educate the creators on the membership and all its benefits. Highlighting the perks, how to earn points and level up. While keeping them engaged year-round.
Create a solid motion identity that is easily recognizable within the adidas world. That can be used for events, retail spaces, adidas.com, app, social, crm and more. Works with different partnerships and is future proof.
Credits:
Motion Design - Woodwork
Editor - Sanne van Hecke
Sound Design - Thndr
Adidas:
Creative Director - Richard Askin
Art director - Vincent Venema
Copywriters - John Moulder, Lauren Jackson
Designer - Gijs van Niftrik
Project Manager - Galini Zachou
Producers - Korinna Bognar, Jamie Watson
Photographer - Louis Browne, Neil Favila, Peter Hou
Director of Photography - Giorgio Bruni
Production - Stvdium
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