Adidas - Mother's Day Launch - Digital Campaign

Handcrafted frame-by-frame animation for Adidas.
Give back to your mom on Mother’s day. The new adidas campaign inspires to give back the energy, headspace and love that moms deserve. In this campaign illustrations by Josephine Rais and influencer videos are used to get the message across. We set these illustrations into motion using cel animation.
Client: adidas
Illustrator: Josephine Rais - Represented by The Different Folk
Creative Director: Marvin Koppejan
Creative Producer: Colinda Bijsterveld
Cel animation: Hidde Maas, Saverio Wielkens, Lucas Flaton, Marleen van Dun, Jonathan Arkema, Jamie de Jonge
Motion Designer: Paul Ruksa, Hidde Maas