TV channel Spike approached us to help them develop the visual identity for their reality tv show Ink Master. In this third season the shows theme is Shop Wars, as they follow eight duos from different tattoo parlours compete against each other to win the title Master of the Lowlands.
The show is all about the battle between the tattoo parlour teams. To emphasise this battle element our concept for the leader was to create posters that would be torn of the wall. Each tear revealing a new set of contenders as they confront each other.
Our visual approach was based on combining photography, typography and tattoo art. This allowed us to create strong and contemporary poster designs and by showing tattoo designs on paper rather than on skin we could maintain a fresh, modern and clean look.
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