Sky Creative Agency invited pitched concepts for the Lions Series : South Africa 2021 for their On-Air Campaign and Opening Titles. Historically, Sky Sports have always gone big for this tour of the Southern Hemisphere, which is their highlight in their Rugby calendar every four years. Of the three creative routes I proposed, this epic scale concept offered the greatest ambition and technical challenges, so it was a fantastic opportunity to write creative, direct and creatively direct this from concept through to completion.
The incredible team at Coffee & TV poured their resources and creative energies into producing the final film.
Sound by Arge at ENVY, music composition by Neil Myers.
Creative & Director : Adam Wells
Agency : Sky Creative Agency
VFX : Coffee & TV
Music : Neil Myers
Sound : Arge @ ENVY
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