In an attempt to get 8-12 y/o kids off their bums in October half term we convinced Nike to turn kids' imaginary sports into real sports.
This is the announcement that called for submissions, anchored by Nandi Bushell insane 11 y/o drummer/skater. Leading all who watched to the microsite on Nike.com/playlab
Directed by Keane Pearce Shaw @RiffRaff
Produced by Kate Brady and Mich Bradfield
Sound by Sam Ashwell @750
Music by George Grinling and 750
Post by No.8
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