INFINITI Origins Episode 6 - Taking INFINITI to Market

Immerse yourself in the world of INFINITI’s origins with one of INFINITI’s early architects and first product specialist Dean Leathers.

INFINITI Origins. Episode 6.
When INFINITI launched in 1989, the one untested, untried element was how it would be at retail. What would that retail experience be like? Discover the brilliance behind INFINITI’s mission to deliver a concept of automotive luxury where a personal and rewarding experience is more important than the car alone.

Watch other episodes in the INFINITI Origins series.
The Beginning - https://youtu.be/GLRbRgvQ9tA
A Courageous Decision - https://youtu.be/g68um31QzhQ
The Essence of INFINITI - https://youtu.be/1T_12b0blHA
The INFINITI Brand - https://youtu.be/Gsxp2fgmpco
The Q45 - https://youtu.be/6UClsMDVPlY
Human-Centric - https://youtu.be/Zd9PQ7uK5YQ
INFINITI on the Horizon - https://youtu.be/K5q9gU_B3_Q

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