INFINITI Origins Episode 2 - A Courageous Decision

Immerse yourself in the world of INFINITI’s origins with one of INFINITI’s early architects and first product specialist Dean Leathers.

INFINITI Origins, Episode 2.
How viable was the notion of Nissan launching a luxury brand in the United States? That’s what the Horizon Task Force was here to find out. Learn how INFINITI made the courageous decision to focus on a tailored, total ownership experience in an era when quality and customer care were not valued in the automotive industry. To INFINITI, people were not just customers. They were honored guests.

Watch other episodes in the INFINITI Origins series.
The Beginning - https://youtu.be/GLRbRgvQ9tA
The Essence of INFINITI - https://youtu.be/1T_12b0blHA
The INFINITI Brand - https://youtu.be/Gsxp2fgmpco
The Q45 - https://youtu.be/6UClsMDVPlY
Taking INFINITI to Market - https://youtu.be/L_SNt5sqkSQ
Human-Centric - https://youtu.be/Zd9PQ7uK5YQ
INFINITI on the Horizon - https://youtu.be/K5q9gU_B3_Q

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