YESH | VII

Alongside one of the creative directors from the #mycalvins Calvin Klein campaign (Bryan Wolff) and a senior art director from Spotify (Tal Midyan) we produced & directed a music video, online installation and (soon) a physical installation for the debut single of Yesh, a Tibetan singer songwriter.
The video tells the story of a matriarch of a family passing away, and examines fifteen moments surrounding this period. The narrative is told through three generations of women— the grandmother, her daughter and her young adolescent granddaughter. It’s a tender and haunting exploration of memory, afterlife and how we find peace in the absence of those we love.
In addition to the video, we conceptualized and developed an online installation (with our friends over at unfun.de and Scotty Jacobson) that will serve as a second home for the video. The interactive website recognizes your IP address and generates an entirely new re-edit of the music video via a proprietary algorithm we’ve developed every time you visit the site or refresh the player. Conceptually, it challenges the notion of memory and how our memories come to us in entirely unpredictable and nonlinear sequences. It has roughly 6.2 billion different permutations, close to one for every human on earth.
Here’s a link to the instillation: thisisyesh.com
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written / directed / installation RUBBERBAND.
creative & art direction TAL MIDYAN + BRYAN WOLFF
photography SAM CUTLER-KREUTZ
produced by CHLOE RASH
executive producer LORENZO RAGIONERI
editor SIMON DAVIS
gaffer BEN POTTER
1st ac JASMINE CHANG
2nd ac RYAN BEGGS
pas LAUREN CORTINA + BRUCE SIMMONS + NATALIE NIEVES
color GENE CURLEY @ NICE SHOES
vfx ROMAN BILICHENKO + KAO CHENG KAI
casting STEPHANIE PORTO
special thanks/
AHMAD SWAID
MILLIE ROSS
LAFEVERRE EXCAVATING
the town of ANDES, ny
the town of BOVINA, ny
featuring/
grandmother CARMEN COOPER
mother ADRIENNE WAGNER
daughter GABBY BEREDO
stock by KODAK
cameras by ARRI CSC