Huawei M Pencil Evolution Journey
Master has created a promo film for Huawei 2nd generation M pencil in spring 2021.
M pencil ID video, Evolution Journey, is to draw creative forces of its evolutive progress on Huawei state-of-the-art performance. The power of visual storytelling comprised of metaphorical expressions develops dramatic sceneries enough to build up pioneered identity of M pencil history in the market.
M-pencil has never stopped evolving. The evolution is not only the improvement of shape but also the advancement of material, texture, sensor and tip(nose cone). And every single betterment has created the value of the present. Therefore we would like to demonstrate this remarkable evolutionary journey with innovative visual effect through the video.
Client : Huawei
Agency : Master
Creative Director : Dongho Lee
Producer : Jiae Min
Design : Minsu Oh, Sangjin Hyun, Jooyeon Han, Jiyoung Choi, Harim Lee, Sohyun Kwon
3D Animation & Lighting: Seungjoo An, Youngjoo In, Jeonghoon Wang, Kisung Jeong.
Modeling : Kihyun Song
2D VFX : Nokwon Choi, Minsu Yoon, Yoonji Lee, Seulki Jeon
Compositng : Sunmin Hong
Music : Echoic