Same profiles, same hooks, same repetitive swipes to go from one profile to another:
Dating apps all have an air of déjà vu.
Socialclub decided to position Feels as the anti-dating app, aimed at a generation that is too cool to match.
Crédits :
Brand : Feels
Agency : Socialclub, Paris, France
Creative directors : Maxime Daguet, Léo Sattin
Head of strategy : Corentin Fardeau
Managing director : Valentin Fertillet
Strategist : Jane Henrion
Account director : Marine Sanchez
Designers : Robin Blanc, Adrien Laurent, Louise Robert
Production : Socialclub
Service production : Boogie Films
Director : Léo Sattin
DOP : Théo Gottlieb
Executive producer : Valentin Fertillet
Service executive producer : Jiri Hersalek
Line producer : Michal Cejnar, Jan Rehořka
Stylism : Martin Polak
Head of post-production : Robin Blanc—Beyne
Post-production : Robin Blanc—Beyne, Timothée Barth, Firm
Color grading : UPP
Music : Kino Todo, Corentin Fardeau
Singers : Adam Pavlovcin, Radka Pavlovcin
Founder Feels : Daniel Cheaib, Laurent de Tapol