As part of Pride month, we focused our attention on Pinkwashing; what it is, why it’s bad and what we can all do to achieve meaningful change.
To mark the anniversary of the Stonewall riots, we hosted a live chat with Shon Faye, writer, journalist and podcaster; her first book, The Transgender Issue, will be published by Penguin Press in September 2021.
Together with Engine’s Senior Strategist, David Blackett, Senior Strategist at ENGINE, Shon shared her thoughts on Pinkwashing before casting a critical eye on a selection of campaigns to discuss what they achieved and what, if anything, they could have done differently.
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