AC Hotel's latest campaign is made up of a series of spots emphasizing the rich design elements in its hotels. The film aims to target the senses through the bold design visuals while providing the split screen, contrasting the design and finished product. Live action elements were combined with delicate animations to create these mosaic-like films.
Agency: Fred & Farid
Producer: Amanda Van Caneghem
Creative Director: Laurent Leccia
Senior Art Director: Michael Hess
Senior Copywriter: Adriana Leite
Production: Mill+
Directors: Anaïs La Rocca, co-directing with Oliver Davies
Executive Producer: Ian Bearce
Producer: Tia Perkins
Production Coordinator: Danika Casas
Editorial: The Mill
Editors: Leanne Belgiorno, Joe Simons, Rachel Greco
Edit Assists: Matthew Campbell, Katie Colosimo
VFX Production: The Mill
Executive Producer: Zu Al-Kadiri
Producer: Cynthia Louissaint
Production Coordinator: Samuel Centore
VFX Creative: The Mill
Creative Directors: Oliver Davies, Anais LaRocca
2D Lead Artist: Sam Caine
2D Artists: Jami Ross, Joe Vitale
Design and Animation: Nick Woythaler, Jaime Alberto Flores, Syd Fini
Colour: The Mill
Colourist: Damien Van Der Cruyssen
Senior Colour Producer: Rochelle Brown
Production Coordinator, Colour: Blake Rice