Introducing Tour de Ralph. The new Purple Label Spring 2018 collection, inspired by the golden age of competitive cycling.
The film is a homage to the Tour De France and contemporary fashion. The film is a juxtaposition of archival Tour Du France footage with contemporary, clean and modern clothing and photography. Animated graphic patterns inspired by the patterns and palette of the clothing create are used to tie these two worlds together. Mixing this two visuals create a unique palette for the film, not just highlighting the archival footage, but also the design integrity of the clothing.
Client: Ralph Lauren
Producer: Charlotte Sclapari
Creative Director: Lisa Curtiss
Director: Anais La Rocca
Design Animation: Jeffrey Buoncristiano
Editorial: The Mill
Editors: Joe Simmons, Katie Colosimo
VFX Production: The Mill
Senior Producer: Eliana Carranza-Pitcher
Producer: Katya Pavlova
VFX Creative: The Mill