Client: Dia & Co
Agency: The Quirk Creative
Director: Tiffany Frances
DP: Fletcher Wolfe
Producer: Brooke Goldman
Production Coordinator: Annmarie Stec
Agency Producer: Meryl Draper
Creative Director: Gaelan Draper
Agency Account: Yael Nachajon
Copywriter: Matt Lazarus
1st AD: Steven Valle
Steadi: Kevin Jacobsen
1st AC: Aaron Snow
2nd AC: Camillo Mendoza
Gaffer: Alex Ashe
Key Grip: Che Louis
BB Grip: Sal Bolivar
Swing: Joe Chiofalo
Art Director: Wren Sieber
Sound Mixer: Lucas Kadar
HMU: Flynn Pykonnen
Wardrobe Stylist: Ashley Falcon
Wardrobe Assist: Kimberly Nguyen
Talent:
Meghan Boyle
Veronica Campos
Tammy Bove
Krysten Sinclair
Ariel Pierre-Louis
Nicole Zepeda
Color Grade: Alan Gordon @PostProGumbo
Dia&Co is a plus-sized fashion subscription (and direct to consumer) brand that provides women sizes 14-32 with clothing they will love. Our challenge was to create spots that showcased the love and joy they bring to their customers and inform potential customers of the benefits of the subscription service.
We were moved and inspired by Dia&Co’s brand, mission, and most importantly, the care and love they showed when considering their customers. We translated that pure joy in two directions. The first was a direct visualization of the fashion journey that Dia takes its customers on: a spot featuring inspirational Dia&Co customers on the great American road trip, which was shot in Palm Springs. The second, a pithy, direct spot featuring plus-sized women articulating fashion “rules” and looking great while breaking them, which embodied Dia&Co’s anthemic stand against a fashion industry that has historically overlooked the plus-sized customer.