NordicTrack - Fusion CST

Working closely with the NordicTrack team, we visualized and delivered the intensity that is ‘The NordicTrack Fusion CST’. Incorporating both design and live action, the energetic piece goes all out—igniting ambition and motivation.
The spot sees gears twisting and interlocking, ultimately transforming into the powerful Fusion machine. Capturing the dramatic opening was a key achievement for The Mill’s artists. Utilizing the machine’s computer-aided design data, provided by NordicTrack, the team strategically recreated every piece of the Fusion to construct the final build.
We utilized Maya Arnold rendering for the opening machine animation parts. Shot on a Red with prime lenses. Graded with Baselight.