Nordictrack - Studio Cycle

I worked closely with NordicTrack to deliver the bootcamp style energy in ‘Studio Cycle S22i’. Incorporating both design and live action, the energetic piece goes all out.
The über talented Melody Rae brought an ambition and motivation synonymous with a studio cycle class, igniting a powerful look to the film.
Continuing with the new art direction we created for Norditrack's Fusion spot, we created a vision for the launch of Nordictrack's newest product, the Studio Cycle.
Director : Bowe King
Editor : Victor Jory
Music : Massive Music
Cinematographer : David Devlin
Creative Director : Bowe King
§produced out of Mill+ LA