Wash Happy - Studio Timelapse

A look into Wash Happy's studio shoot. Shot in Miami with styling by Agga Raya aggab.com.
“Wash Happy” creates a colorful and fun environment for the unveiling of Samsung’s new Activ Dualwash washing machine. The spot showcases the all-in-one appliance with four uniquely art directed sets to represent the four stages of the wash cycle - Soak, Scrub, Drop and Wash. Each action has its own unique color palette, typographic family, wardrobe, and dance style.
The project was shot with original music composed and scored by Nylon. The vocals came from White Prism (Johanna Cranitch), with her balance of contemporary and electro pop chic - it was the perfect compliment to the art direction.