Iman Brown - Walmart WATS Winner

This is one of 12 spots, here is Iman Brown out of Waco, TX.
Walmart was seeking to redefine the perception of how it treats its 2.2 million associates worldwide – to shift employee treatment from being the brand’s current #1 detractor to potentially becoming a brand-building asset.
This Documentary series (WATS) was created to elevate “The Real People of Walmart” and celebrating what makes them awesome, Walmart humanizes its associates – and in turn, instills pride back into the brand.
Shot and edited in 24 hours.
Client: Walmart
Agency: Creative Filter


Producer: Matthew P. Rojas + Chad Shockley
Co-Producer: Marley Jones
Director: Matthew P. Rojas
DP: Brandon Zebell

Editor: Matthew P. Rojas
Colorist: John Carrington
Sound Mix: Creative Filter