This is one of 12 spots, here is Iman Brown out of Waco, TX.
Walmart was seeking to redefine the perception of how it treats its 2.2 million associates worldwide – to shift employee treatment from being the brand’s current #1 detractor to potentially becoming a brand-building asset.
This Documentary series (WATS) was created to elevate “The Real People of Walmart” and celebrating what makes them awesome, Walmart humanizes its associates – and in turn, instills pride back into the brand.
Shot and edited in 24 hours.
Client: Walmart
Agency: Creative Filter


Producer: Matthew P. Rojas + Chad Shockley
Co-Producer: Marley Jones
Director: Matthew P. Rojas
DP: Brandon Zebell

Editor: Matthew P. Rojas
Colorist: John Carrington
Sound Mix: Creative Filter