There are three typical italian things: the love for pasta, your mama and of course: your "cafè"!
We want to talk especially about the last one: that perfect espresso!

We all enjoy it when an experienced barista with his skillful hands makes one, knowing we will never reach that same perfection at home. However now with Illy's Iperespresso machine - that's all about to change!
Thanks to their new, one-touch capsule system you can experience the authentic espresso preparation at your very own home. The system combines perfectly adjusted temperature, pressure and extraction time, as well as the perfect amount of ground coffee in each capsule.

The 30-second process ends in a rich and perfectly balanced espresso, topped by a long-lasting "crema", something you would only expect from the best baristas. When the drop of coffee almost becomes the essence of perfume you tend to use as your personal flavor. Every level of coffee-making is metaphorically visualized with snap shots of this delightful joy. The marrying of the fluids in a macro process release the scent of coffee, seducing us with its aroma, like the smell of perfume floating in the air.

This refined and tasteful journey of the coffee-extracted-essence through the Illy-machine, is wonderfully narrated in the new TV commercial directed by Matthias Zentner.
As the pure celebration of coffee making, followed by genuine enjoyment. The combination of the slow motion shots of scaled models, special rigs for each setup, liquid tanks with scaled ingredients and photo-realistic 3D makes this journey visually and tangibly impressive.

CREDITS: Client: Illy; Artistic Director of Illy: Carlo Bach; Global Brand Director: Susanna Beilandi; Agency: Saatchi & Saatchi Italy; Creative Direction: Luca Pannese; Deputy Creative Direction: Luca Lorenzini; Agency Producer: Erica Lora Lamia; Production: Filmmaster Italy and velvet Mediendesign GmbH; Director: Matthias Zentner; Executive Producer: Oliver Loessl (velvet) and Ada Bonvini (Filmmaster); Producer Filmmaster: Stefania dall ´Agnese; DOP: Stefan von Borbely; Service Production: BAS Production, Slovenia; Service Producer: Andrej Caruso; Art Director: Ursa Loboda; Styling: Myriam Ibañez; Make-up: Alexander Hofmann; Sfx: Magicon,Henrik Scheib, Ziad Ragheb, Waggii von Seidlein, Jürgen Pirman; Post Producer: Oliver Loessl; Edit: Jochen Kraus; Color Correction Base-Light: Bianca Rudolph; Lead Artist Flame: Sylvia Roessler; Nuke Artist: Manu Voss; 3D: Ignyte; Title Animation: Thomas Wernbacher; Sound Mix: M-sound Munich