This time Brita introduces the brand’s unique new ambassador: NBA player of the Golden State Warriors Stephen Curry, considered to be one of the greatest shooters in the NBA history.
We enter wide open, backlit basketball court covered with the layer of water.
Stephen Curry glides over the surface, almost like hovering above the floor, hitting the water wall, soaking his way through. Dance of watery splashes follows him, imitating Curry’s moves and playing the game.
Like Stephen Curry, we are ALL made of water.
Impressively, he not only delivers the famous “splash”, but also his acting quality is premium class. Stephen Curry was on set for 4,5 hours, and together with a synchronized team of brilliant crew and production we got his most focused moments.
And the mere fact that someone of Curry’s stature, talent and influence is motivating people to drink more water makes us so incredibly proud to be part of this challenge, the message.
The combination of CGI water and real water makes the commercial stand out in its purity and clarity.
The worlds best fluid artists joined the world´s best “raining three” player.
Chin-Chin.

Credits·client Clorox | Usa Agency Ddb | San Francisco Group Creative Director Jim Bosiljevac Associate Creative Director Sam Brown Executive Intergrated Producer Mark Tobin Production Harvestfilms | Santa Monica Executive Producer Bonnie Goldfarb Senior Producer Ron Mohrhoff Head Of Production Niko Whelan Director | Creative Supervisor Matthias Zentner Dop Stefan Von Borbely Editor Tim Brooks | Beast Music Ring The Alarm Post Velvet Mediendesign Gmbh | Munich Producer Maria Metodieva Post Producer Alexander Zeus Post Production Manager Niklas Stolzenberg Concept Artist Korbinian Vogel Grading Arri | Bianca Rudolph 3d Lead Hannes Gerl 3d Fluids Ambientfx | Boris Bruchhaus & Michael Grund 3d Fluids Daniel Hennies | Ugly Kids 3d Fluids Diego Masciolini | Informatica 3art 3d Fluids Giant Milk Can | Jan Hoffmann & Bernd Kaufmann 3d Fludis Mehmet Akif Karaman 3d Digital Artist Lukas Eberle 3d Matchmove Christoph Gaudl 3d Rigging Casper Christensen 3d Animation Raluca Feresteanu Rotoscoping | Retouching Geronimo Wüst & Johannes Bogenhauser Titles | Afx Thomas Wernbacher Senior Flame Artist | Compositing Chris Weingart