The Hyundai Creta advert is a cinematic triptych, starting with the above-mentioned “Prelaunch” teaser and accompanied by “Premium” and “Performance” commercials. This trio of energetic and captivating advertisements was directed by Matthias Zentner and produced by Picture Perfect, who performed exceptionally under such logistical and time constraints. Discovering and assembling stunning locations in a highly efficient manner. Spanning from the northern salt flats of Kutch to Ahmedabad and onwards to the province of Dharamsala at the foot of the Himalayan mountains.
The Prelaunch movie strips the new Hyundai Creta to its bare essentials, bringing to attention its meticulously designed details. While the “Premium” and “Performance” take a step further in branding the Hyundai Creta as the ultimate SUV.
Using a snorkel lens in macro-perspective, the revolving flow of light and free movement of the camera is truly experienced. A galaxy of concealed angles helps to exhibit the novelty of the vehicle, allowing the featured details to take centre stage. The type animation additionally creates a mysterious teaser, disclosing the new Hyundai model prelaunch booking options.
We are also given an insight into our heroes experiences, allowing us to understand his search through the essential questions. What good is space if you do not feel it? What good is sound if it is not rich? What good is water if it does not flow? What good is an SUV if it is not a Creta?
All of this is portrayed without loss of the beauty surrounding our heroes adventure. Everything from the startling vastness of the starry sky to the sunrise over the salt flats, we accompany him on his journey as he enjoys his driving experience and the new features of the agile Creta. Escaping the familiar in a dynamic and rewarding undertaking.
The shoot happened in early March before the COVID-19 pandemic and consequential global shut-down. So we would like to express our gratitude for every shot, and our humility in having the chance to experienced such spectacular locations.
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