Frankly, the easiest way to introduce New Balance’s Flimby factory would be to expound on its legacy of manufacturing premium quality footwear. There are two hurdles though. First, anyone shopping for anything is bound to encounter the word premium on a regular basis; its impact has become severely blunted. Second, the notion of high quality as a kind of precious fussiness has obscured the amount of labor that goes into producing a genuinely premium product. So, getting from point A to Flimby is going to require a bit of a detour...
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Credits:
@_chrisread
@cr_vickers
Director of Photography: #jamesbeattie
Post Production: @studio_rm
Music: @helicalsound