In 2006, the sneaker world was a very different place. Just as the very concept of wearing athletic shoes for any reason besides participating in athletics once mystified onlookers, the notion of shoes that were extraordinary or special, beyond what could be found on the shelves of large sporting goods chains, was still very much outside the mainstream. That anyone at all would stand in line to purchase a shoe was deemed worthy of actual news coverage. Pre smartphone and social media, even the internet presence required seeking out. And online shopping? Hardly a factor back then. For the handful of stores around the globe who catered to this devoted subculture, the destination was the point. The idea of sneaker obsession as viable business was still so new, and so surreal that posterity was the last thing on anyone’s mind.
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Director:  Max Esposito
Producers:  Angela Minuty / Vanessa Lonborg / Maggie Flatley
Production Coordinator: Myriah Johnson
Director of Photography: Matt Dorris
Camera Assistant: McKenzie Raycroft
Key Grip: Dave LaRue
Swing: Issac Perry
Art Director: Suja Ono
Make-Up: Joanna Rivera
Production Assistants: Tyler Fennery / Scott Kamp / Forrest Chess 
Editor:    Danny Weeks
Colorist:  Phil Choe
Music: Chairman Chow
Talent Kids:  Dhilan Matthews / Damien Legros / Noah Gonsalez
Talent Adults:  Ron Milton / Wilfredo Melara